This shoebox re-imagines Sorel’s box design, emphasizing the brand history that is rooted in nature. The design pulls inspiration from Sorel’s iconic boots that are made to last in cold weather and snow. The poster design follows this same concept, creating an eye-catching poster with an icy feel, communicating the durability and quality of Sorel’s.

These deliverables feature a typeface design created by me, based off an existing typeface called Moby. The typeface is heavily altered and manipulated to create a new typeface design.

Deliverables include:

• Typeface design

• Shoebox

• Poster